In today’s digital era, your business’s online visibility determines how successful your business is or will be. Of course, to achieve that, SEO is the right approach that plays a critical role.

Whether you want to improve your online visibility, gain visitors, drive engagement, generate leads, or achieve sales targets, SEO (Search Engine Optimization) has always been part of your target achievements.

Unlike early days, SEO today needs more than just stuffing keywords to rank higher. With Google’s ever-changing algorithms, crawl behavior and of course AI innovation, the SEO approaches have been changed completely. Businesses need to implement innovative strategies to rank higher and remain at the top.

Therefore, they need SEO experts who can help them rank higher, find more potential customers, build brand reputation, and enable customers to locate products or services on search engines like Google.

In this blog, we have curated a list of the top 10 companies where you can find proven SEO professionals who can help you achieve your goals by improving your website’s online visibility.

Our Selection Criteria: What to Look for When Hiring Experts from the Top SEO Companies?

There is no such straightforward way to measure the level of expertise in SEO. It is still not understood by many how it exactly works. No specific rules or approaches are in place. Based on outcomes and achievements, one can figure out what works, how to implement it, and more.

However, you can evaluate and ensure the following expertise and skills to find experts with better SEO understanding.

• In-Depth SEO Expertise: 

Don’t limit your hiring to finding SEO specialists who have years of experience. Expertise matters the most.

Look for a company or team that follows trends and has a better understanding of all three SEO tactics, including On-page SEO, Off-page SEO and Technical SEO.

In addition, SEO is an evolving practice; you need to hire experts who always keep an eye on the latest SEO trends, ready to adopt changing algorithms of search engines, understand tools and their advancements and more.

The top SEO companies teamed up with experts who deeply understand all three tactics, the latest trends, advanced tools and more. They bring expertise in keyword research, team collaboration, competitor analysis, content optimization and writing skills.

In addition, SEO professionals who are proficient in technical aspects ensure optimization of the website, including structural updates, performance optimization, crawlability, indexing and more. These specialists have an in-depth understanding of crawler behavior, website optimization for mobile users, fixing broken links, improving user experience and much more.

• Tool Proficiency and Ability to Analyze Data: 

An SEO expert must be able to analyze data and the performance of keywords and campaigns. In addition, they must be experts in tools like Google Analytics, Search Console, Semrush and more.

However, it doesn’t mean to restrict finding experts who can analyze data and metrics.

An expert with a greater understanding of search engine optimization spent time analyzing human aspects, including what the targeted audience is exactly searching for, what terms they are using, factors contributing to the website’s traffic, and more.

• Track Record and Success Stories: 

Your success depicts your ability, strategy, execution, efforts and outcomes. Tons of articles and blogs are published every day. If an individual or a digital marketing company has happy clients, it means they have helped their clients achieve what they expected.

We have gone through several reviews, testimonials and case studies before deciding the top 10 digital marketing companies to hire SEO experts in 2026.

• Team with Diverse Experience: 

The following top SEO companies have a team of experts with diversified experience who understand industries and their specific target and marketing needs. They help businesses implement strategies that bring more fruitful results.

• Communication Skills and Transparency in Services: 

Transparency is a critical requirement for any partnership. We will help you find the experts who are transparent about their services, pricing, goals and achievements. They provide clear and detailed reporting, defining actions taken and their results.

Additionally, the ability to communicate and transfer knowledge helps them achieve client satisfaction levels. An individual with no SEO or technical background can also get a tour of the progress.

• Ethical SEO Practices: 

Applying ethical SEO practices to ensure long-term success is paramount. We have tried to find companies that prioritize providing valuable content, avoid keyword stuffing, and refrain from using information or tactics that mislead users and penalize websites.

They are committed to the practices and tactics that adhere to search engine guidelines, boost credibility, brand value, trust and sustainable rankings.

Top 10 Companies to Hire Seo Experts in 2026

Looking for the best SEO experts? Explore the list of top 10 digital marketing companies that offer top-tier SEO services and can help you find the right professional for search engine optimization.

1. Diggiecorp

Overview: 

Diggiecorp is a leading and award-winning digital marketing company in India. They have a team of experienced SEO professionals who help businesses worldwide achieve their targets by boosting online visibility, increasing user engagement, generating quality leads and driving more sales.

From crafting personalized strategies to implementing them and analyzing performance to driving results, Diggiecorp offers a comprehensive set of services for businesses worldwide. Moreover, experts at Diggiecorp don’t just hold diverse industry experience but also follow trends to bring innovative solutions, helping your business stay ahead.

The team of top SEO specialists at Diggiecorp helps businesses achieve sustainable ranking and improved online visibility through ethical SEO (Search Engine Optimization) practices. They help businesses establish a brand by building a relationship with their targeted customers.

Serving since 2004, the company has more than two decades of experience across diverse industries. Their large and happy clientele illustrates their top-tier SEO and other digital marketing services. Diggiecorp’s effective and personalized approaches make it one of the leading companies offering cost-effective and quality SEO services.

If you are looking to hire top-rated SEO specialists, you can find Diggiecorp as a reliable partner who can help you drive success. From startups to enterprise-level businesses, they have empowered businesses of all sizes. Diggiecorp doesn’t just promise but exceeds expectations through proper planning and long-term collaboration. In addition, you can also check reviews and ratings on several prominent platforms like Clutch and G2 before you choose Diggiecorp as your SEO partner.

Founded Year: 

• 2004

Headquarters: 

• Punjab, India 

Services:

• On-page Optimization
• Off-page Optimization
• Technical SEO
• Local SEO 
• International SEO
• eCommerce SEO
• Keyword Research
• Content Creation
• Content Optimization
• SEO Audit
• Competitor Analysis

SEO Packages:

• Start at $600 

Hourly Rate:

• $18 – $49 / hr

Number of Employees:

• 200+

Clutch Ratings: 

• 4.5 out of 5

2. WebFX

Overview: 

WebFX is another popular SEO services provider that enables businesses to get more traffic and sales. They also provide a full range of SEO services to meet the requirements of businesses of different sizes and industries. 

WebFX has also been offering the best SEO services and has led the industry for years. They tailor their services according to unique businesses’ needs. Experts at WebFX target the right users and help businesses maximize their ROI (Return On Investment).

One key benefit of working with WebFX is that they provide a dedicated project manager who closely collaborates and streamlines the processes. They primarily focus on driving results through their data-centric approaches and strategies.

WebFX has a team of well-equipped experts who help clients achieve their goals. They are content creators, SEO specialists, data consultants and more who help businesses achieve their milestones with no stress. In addition, their in-house project management software also brings advantages to their clients.

Founded Year: 

• 1995

Headquarters: 

• Harrisburg, PA

Services:

• SEO Audit
• On-page SEO
• Off-page SEO
• Technical SEO
• Enterprise SEO Services
• Local SEO Services
• eCommerce SEO

Minimum Project Size:

• $1000+

Hourly Rate:

• $100 – $149 / hr

Number of Employees:

• 200+

Clutch Ratings: 

• 4.9 out of 5

3. HigherVisibility

Overview: 

HigherVisibility is one of the top SEO agencies in the US. They help businesses drive more leads and generate revenue through their customized SEO services. HigherVisibility also has a very strong Portfolio. They have served businesses from diverse industries to solve their issues related to leads, competition, retention rate, and more.

HigherVisibility has qualified SEO experts who help businesses achieve their goals through specialized expertise and experience they deliver in their services. They focus on the basics, which means a lot when it comes to ranking your website higher on the search results.

When you start your journey with HigherVisibility, you go through several stages, such as discussing KPIs and goals, an internal strategy session, an overview of the InSite Dashboard, ongoing meetings on performance, deliverables, progress and achievements. In addition, quarterly review sessions and strategy adjustments are also part of a successful partnership with HigherVisibility.

Moreover, they believe that content is king. Therefore, apart from optimizing your existing content, their experts also craft unique content that brings more value to users and keeps them coming back.

Founded Year: 

• 2008

Headquarters: 

• Memphis, US 

Services:

• Local SEO
• On-page SEO
• Off-page SEO
• Technical SEO
• eCommerce SEO Services
• Franchise SEO Services

Minimum Project Size:

• $1000+

Hourly Rate:

• $100 – $149 / hr

Number of Employees:

• 50+

Clutch Ratings: 

• 4.6 out of 5

4. SmartSites

Overview:  

The best way to improve your ROI is to drive organic traffic to your website. SmartSites is one of those SEO agencies that help businesses drive organic traffic to improve ROI. SmartSites helps businesses achieve their goals through its top-notch SEO services.

SEO experts at SmartSites help you boost your online visibility and reach more targeted customers. They primarily focus on key aspects that actually work instead of following patterns that most SEO agencies follow. Experts in SmartSites understand the science behind ranking and work on enhancing visitors’ experience.

Apart from offering SEO services, experts there help in outreach, managing content, developing a website and more. They ensure delivering added value in the services they offer by implementing personalized solutions.

SmartSites has helped a large number of businesses of different sizes by improving their keyword rankings and online visibility. If you are also one of the businesses looking to boost online visibility, generate leads and achieve sales targets, you can start your journey with SmartSites.

Founded Year: 

• 2011

Headquarters: 

• NJ, United States

Services:

• SEO Analysis
• Technical SEO Audit
• SEO Consulting
• Blogging Services
• Digital PR
• SEO Copywriting
• Link Building
• Mobile SEO
• Website Migration

Minimum Project Size:

• $1000+

Hourly Rate:

• $100 – $149 / hr

Number of Employees:

• 200+

Clutch Ratings: 

• 4.9 out of 5

5. SearchBloom

Overview: 

Searchbloom is one of the top 10 companies to hire SEO experts. They also help businesses improve their online visibility and drive more traffic. They have a team of experts who deliver exceptional search engine optimization services. By partnering with Searchbloom, you can improve your website’s ranking on the search engine, target customers organically, generate more leads and increase conversion rate.

Being an industry’s SEO specialized company, Searchloom has built its reputation among businesses looking for the best SEO services. The agency helps them improve their website’s rankings and increases their chances of appearing on the first page in the search results.

When you partner with Searchbloom, they assign an SEO expert analyst who creates a personalized optimization plan considering factors that will increase your organic rankings.

With over 15+ years of experience, Searchbloom has helped a number of businesses boost their online presence. They deliver quality services and their satisfied clientele demonstrates their track record.

Founded Year: 

• 2014

Headquarters: 

• Draper, UT

Services:

• National SEO Services
• Local SEO Services
• E-Commerce SEO Services
• PPC Management Services
• Technical SEO Agency

Minimum Project Size:

• $1000+

Hourly Rate:

• $100 – $149 / hr

Number of Employees:

• <50

Clutch Ratings: 

• 4.9 out of 5

7. Intero Digital 

Overview: 

Intero Digital is a well-known digital marketing services provider that helps businesses improve their online visibility through advanced SEO techniques. They craft personalized strategies according to specific requirements and challenges that businesses face. Moreover, they help businesses reach potential customers in order to increase ROI.

The team at Intero Digital is proficient in all areas of digital marketing. They don’t just offer complete solutions but also closely collaborate and work with a similar passion; likewise, a dedicated and in-house team contributes.

Advanced SEO services at Intero Digital are designed to help businesses achieve their goals and drive success. From eCommerce SEO to generative engine optimization, Intero Digital can be a one-stop destination for all your marketing needs.

Exports at Intero Digital help businesses improve their search rankings and enable them to reach more potential leads organically.

Founded Year: 

• 1996

Headquarters: 

• Springs, Colorado

Services:

• eCommerce SEO  
• Local SEO
• National SEO
• Link Building 
• SEO Content Writing
• Generative Engine Optimization

Minimum Project Size:

• $1000+

Hourly Rate:

• $100 – $149 / hr

Number of Employees:

• 200+

Clutch Ratings: 

• 4.9 out of 5

7. The SEO Works

Overview: 

The SEO Works is another prominent and award-winning SEO agency in the US. The company focuses on the best SEO practices to help businesses achieve sustainable and long-term rankings. In short, an expert at SEO Works helps businesses drive growth and success by improving their online visibility through the best SEO services.

The SEO Works’ digital marketing services are not just limited to regions in the US but are services for a global clientele. They implement a fully strategic and transparent approach to rank a website and achieve desired goals.

With a focus on building partnerships, not just increasing the number of clients, they plan strategies to achieve long-term goals rather than short-term pull-offs. In addition, their ethical practices and commitment to transparency bring additional value to their services.

Alongside helping businesses rank their websites on the top pages, they plan strategies to increase organic traffic, leads, conversion and revenue.

Founded Year: 

• 2009

Headquarters: 

• Philadelphia, USA 

Services:

• Organic SEO 
• Content Marketing 
• SEO Consultancy 
• Link Building and Digital PR
• Local SEO 
• Technical SEO

Minimum Project Size:

• $1000+

Hourly Rate:

• $100 – $149 / hr

Number of Employees:

• <50

Clutch Ratings: 

• 4.8 out of 5

8. SEOTonic

Overview: 

If you are one of the businesses looking for the best digital marketing agency in India, SEOTonic can be one of the options. The agency helps businesses achieve their goals through tailored SEO (Search Engine Optimization) services.

With a team of experienced experts, SEOTonic is helping clients achieve sustainable rankings through several SEO tactics. Their practices of following trends rather than just implementing pre-defined SEO practices also play a crucial role in improving rankings, increasing online visibility, and retaining traffic and engagement.

Experts at SEOTonic implement ethical practices (White-Hat SEO Techniques) so that your website can drive long-term success. In addition, they utilize several premium tools and technology to help clients keep regular updates on their business’s progress and results.

Founded Year: 

• 2006

Headquarters: 

• Madhya Pradesh, India 

Services:

• SEO Audit
• Local SEO
• eCommerce SEO
• SEO by Industries
• SEO by Technology 
• Content Writing

Minimum Project Size:

• Not Disclosed

Hourly Rate:

• <$49

Number of Employees:

• <50

Clutch Ratings: 

• 4.8 out of 5

9. Funnel Boost Media

Overview: 

Funnel Boost Media is one of those leading digital marketing agencies on the list. This US-based company has been offering SEO services since 2012. Funnel Boost Media helps businesses across the country drive organic traffic, leads and revenue by boosting online visibility.

Experts at Funnel Boost Media use white-HAT SEO tactics that comply with search engines’ policies and help websites rank top of the pages for a long time. Their belief in traditional marketing enables them to implement combined strategies to drive more traffic and increase conversions.

Whether you are looking for organic SEO services, local SEO services, national SEO services, or pay-per-click search marketing, Funnel Boost Media can help you achieve your business’s objectives.

However, other than offering organic SEO (Search Engine Optimization) services, the company also focuses on paid marketing campaigns.

Founded Year: 

• 2012

Headquarters: 

• Texas, United States

Services:

• Local SEO Services
• National SEO Services
• PPC & Search Marketing

Minimum Project Size:

• $1000+

Hourly Rate:

• $50 – $99 / hr

Number of Employees:

• <50 

Clutch Ratings: 

• 4.9 out of 5

10. Ignite Visibility

Overview: 

Ignite Visibility is one of the best SEO agencies serving a global clientele. Since its inception in 2013, the company has helped a large number of businesses from diverse industries to retain sustainable rankings.

Experts at Ignite Visibility implement SEO practices and strategies that are tried and tested for better outcomes across the industry. In addition to sticking to approaches to businesses’ goals and achievements, they craft personalized solutions.

They understand that each business is unique. Therefore, an expert at Ignite Visibility crafts a customized search engine optimization strategy that fits businesses’ budgets and goals, making the agency an affordable and reliable choice.

Ignite Visibility caters digital marketing needs of businesses of all sizes, whether it’s small-scale or enterprise-level. They implement SEO tactics that perfectly align with businesses and help them achieve their rankings, traffic, leads and sales.

Founded Year: 

• 2012

Headquarters: 

• California, US

Services:

• Local SEO
• Technical SEO 
• Competitor Analysis
• Keyword Research 
• Digital PR and Link Building 
• Multimedia SEO 
• Analytics and Reporting

Minimum Project Size:

• $5000+

Hourly Rate:

• $100 – $149 / hr

Number of Employees:

• 200+

Clutch Ratings: 

• 4.8 out of 5

Common Questions You Can Ask Before You Hire SEO Experts/Agency

When you search for top companies to hire SEO experts, you will get a vast list. Deciding which one of those companies is a perfect fit for you requires several considerations. However, by asking questions below, you can have some idea how these companies will work, what value they will bring, how they measure progress, what the charges are, and much more.

According to the answers, you can narrow down your list and choose the best digital marketing company that aligns with your unique business’s needs.

What sets you apart from other SEO Companies?

By getting an answer to this question, you will be able to understand what value they will bring with their services. Additionally, you get to know about their services, tactics and approaches the company or an individual expert will offer. 

What are the areas you are going to work on to improve the SEO of my website?

Identifying problems requires SEO audit expertise. Therefore, having an idea about the improvement areas represents the in-depth expertise of the agency and its experts. In addition, you will be able to decide if they are the right fit for your business or not. 

How long will it take to rank your website?

There is no way to determine the timeline to see results. Also, there is no such process or way to rank your website within a few days or weeks. SEO is a time-consuming process that requires the right approaches and patience to see results. 

However, being an expert, one can give an estimation.

Be aware, if someone is promising can rank your website overnight. There are no such ethical tactics to do so.

What are your KPIs to measure project progress? 

By asking about parameters to measure progress, you can understand the KPIs (Key Performance Indicators). It should be clearly defined and tracked regularly. KPIs help businesses decide whether the agency is working in the right direction or if their approach is working for your business or not. 

To measure the progress of SEO services, you can check insights related to organic traffic, keyword rankings, conversion rates, click-through rates, and more.

What outcomes can I expect after our partnership?

The answer to this question will give you an idea of the end result that you will achieve by hiring the agency or SEO experts. This will further help when signing contracts detailing the project, pricing, achievements, outcomes and more. 

Final Thought

Search engines and crawlers have no mercy even for high-quality content if it is not SEO friendly, if your website is not properly optimized and well-structured. Everything, including all your efforts left behind without SEO (search engine optimization).

The solution is to recruit SEO experts, find top talent who can help you optimize and rank your website. You can hire a digital marketing agency or experts who have expertise in offering top-quality SEO services.

However, it is recommended to choose a digital marketing company or hire experts from it. They help you onboard top talent who are proficient in SEO tactics, aware of trends, follow ethical approaches, bring added value with their services, have diversified experience and much more.

SEO is the only key to rank your website organically, achieve your target affordably, beat the competition easily, and lead the industry effortlessly. Diggiecorp is one of those digital marketing companies that can help you find the right experts to meet your expectations.

The post Top 10 Companies to Hire SEO Experts in 2026 appeared first on Diggiecorp Blog.

Don’t worry!

We can help you define ways to deal with your lead generation concerns and drive business growth. However, before you dive deep into the blog and explore some surprising aspects, let’s take a look at the actual struggle of businesses these days.

Today, lead generation is a big challenge. Especially when it comes to generating quality leads in the B2B industry, meaning leads that can be converted into customers. Otherwise, it is pointless to have leads if they are not convertible.

Moreover, considering the fact that most businesses are not in profit even after making a good number of sales, you will find the explanation that their lead spending is much higher.

According to a report, businesses allocate a significant portion of their marketing budget to generate leads. Especially, in the B2B industry, companies allocate around 50% of their marketing budget to lead generation. Even after the expenditure of a substantial amount, businesses are not getting outcomes due to low-quality unwanted leads.

When discussing the alternative of what to do for generating quality leads cost-effectively, the answer is effective B2B SEO strategies. To explore in detail let’s stick to the blog on how SEO can help in B2B lead generation.

What is B2B SEO?

B2B SEO (Search Engine Optimization) is an organic approach to rank your website on search engines like Google, Bing and others. The goal of SEO is to increase online visibility and reward your business with quality leads. In addition, well-planned SEO strategies help businesses establish a strong online presence and build trust among customers enabling them to achieve their business goals.

Why SEO Matters for Your B2B Business

SEO can benefit your B2B business in various ways. Here are a few important aspects that help you understand the role of SEO in your business’s growth:

• Help you build long-term outcomes: Unlike paid advertising, which stops working when you deactivate ads, SEO does not suddenly drop traffic. It helps you build a sustainable source of traffic.

• Help you target the right Audience: Highly targeted SEO practices and tailored content strategies help businesses reach potential customers.

• Improve Brand Credibility and Trust: SEO helps keep your brand visible on the search engine which contributes to build credibility and trust among the customers.

• Reduce Marketing Effort: Well-planned SEO strategies, combined with consistent effort, can help your website rank at the top of search results, eliminating the need for additional paid marketing.

• Cost-Saving in the Long-term: SEO-optimized websites consistently attract organic traffic that does not require paid promotions leading to a cost-saving approach.

Let’s break down B2B SEO statistics to get more clarity on why SEO matters to your business.

• According to 70 percent of B2B marketers, SEO can help you drive more traffic than PPC.
• 95% of traffic on Google ends up searching from the first page.
• Around 49% of B2B buyers use Google as a search engine to find products.
• Potential B2B buyers search on Google 12 times before they decide to place an order.
• Around 60% of B2B businesses believe that SEO is effective for lead generation.
• SEO drives 1000% more organic traffic than regular social media content.
• SEO is the most tried SEO strategy by B2B businesses after social media and email marketing.
• With proper SEO strategy and content B2B, businesses can experience 5 to 10% or even more growth in revenue.
• B2B Company’s 40% of online revenue comes from organic searches.

What are the Differences Between B2B and B2C SEO?

When it comes to Google’s algorithm for ranking, there is nothing separate for B2B and B2C businesses in terms of SEO. Practices are also the same, but in practical strategy, planning and execution are completely different.

B2B business requirements, target audience and purchase decisions are different compared to B2C. Therefore, applying a similar approach won’t work in B2B SEO. Let’s explore how B2B SEO is different from B2C SEO in the table below:

Proven B2B SEO Strategies for Your Business Growth

If you are looking for high-quality leads and want to grow your B2B business, the implementation of the best B2B SEO strategies can help. Here are a few proven B2B SEO strategies that can help you increase lead count and contribute to your business growth:

1. Optimizing Your Website for an Enhanced User Experience

Website optimization is a crucial SEO strategy. In a scenario when your website is not optimized and has a poor interface, low-quality content or structure, it won’t be helpful in generating leads.

The majority of visitors will face difficulty in navigating your website or finding relevant content or information. As a result, there is a high chance of losing potential clients who are potential leads as they will turn to your competitors.

However, a well-optimized website ultimately leads to better visibility, improved ranking and enhanced user experience. By implementing an SEO strategy you can make a website user-friendly, mobile-responsive and quick to load for its visitors. A well-optimized website not only draws the attention of the potential visitors but also helps businesses generate leads and drive growth.

2. Researching and Mapping Keywords for More Search Results

Keyword research and mapping are other significant B2B SEO strategies that help businesses improve their website’s visibility and search engine rankings.

Keyword research in B2B is the process of identifying and analyzing the specific words and phrases that businesses use to search for products or services online. This process helps identify keywords to target your B2B clients Seo expert used to search, and analyze certain keywords on which your competitors are ranking on, and create targeted keyword-specific content to target the same for your business.

Keyword mapping is a process of assigning keywords to the relevant pages on the website to reflect them with each stage of the visitor’s journey. This process helps in targeting the most relevant search terms to improve ranking on the search engine.

3. Creating Lead-Centric Content to Target Potential Visitors

For any business, understanding what buyers or customers are looking for and how your product or service can meet their requirements is significant. In the same way, creating lead-centric content involves several steps and considerations.

Before you create content to generate leads for B2B, understanding B2B buyers’ persona means identifying their target audience, their pain points, characteristics, requirements, challenges, preferences and goals, which can help you plan your further B2B content strategies.

Especially in B2B, content creation is different. It requires more informative, educational, problem-solving and long-form content including blogs, articles, case studies, and e-books to attract potential customers.

4. Backlinking to Establish Brand Authority and Online Presence

Building backlinks is a crucial strategy in B2B SEO. To rank at the top of the organic search results, authoritative backlinks are required. It helps you improve your brand’s authority and website ranking.

List your website on a trusted platform to boost online visibility. Because, the more backlinks with reputed sites you have, the better chance to rank your website. You can connect with reputed sources and make your content more visible to your targeted audience. In addition, guest posting, internal linking and link insertion are also SEO tactics for link building.

5. Continuous Performance Monitoring and Strategy Improvement

If you can’t monitor performance and identify issues with your website, you can not build a successful SEO strategy.

Tracking and analyzing SEO reports not only helps you identify issues but also understand and plan strategies for improvement areas to rank your website.

By following analytics and reporting, you can check bounce rate, rankings, conversion rate, organic traffic and more. Accordingly, you can make data-centric decisions including optimizing your content, structure, CTAs, and planning SEO tactics.

How Diggiecorp Can Help in B2B Lead Generation?

Diggiecorp is a leading SEO company. We understand businesses’ challenges and offer tailored B2B SEO services to companies. We focus on building unique SEO strategies that align with your business’s goals. Unlike other B2B SEO agencies, we don’t do copy and paste but conduct thorough research to comprehend your industry, competitors and target audience and plan further actions accordingly.

Diggiecorp’s B2B SEO Services help you improve your brand’s visibility and online presence by ranking your website at the top of the search engine. If you are one of the business owners struggling with generating B2B leads or want to improve your online brand’s visibility, Diggiecorp can be your ideal partner in driving sustainable growth.

Especially, our top-rated SEO tactics, Industrial expertise, unique planning, continuous effort, advanced tools and data-driven decisions drive success for businesses worldwide.

Why You Should Consider Diggiecorp as Your B2B SEO Partner?

Many B2B SEO companies claim that they are the best SEO agencies. At Diggiecorp, we don’t just claim we are one of the top SEO companies that can help your business reach new heights; we have proven it. Let’s explore a few more about our SEO services, strategies, tactics and outcomes:

1. Proven Track Record in B2B SEO: With our top-notch SEO services, we have served a large number of B2B clients from diverse industries and helped them achieve their best. In addition, we also market our own products, one of the leading eCommerce solutions across different domains.

2. Tailored B2B SEO Strategies Aligned with Business Goals: All businesses are not the same. They have some unique value propositions that help them grab customer’s attention and generate revenue. In the same way, if your business approach is different, then the same SEO approach can help your business grow. Therefore, at FATBit, we craft tailored B2B SEO strategies for companies to meet their unique business goals and marketing requirements. Our B2B SEO practices to help you achieve your B2B lead generation goals include:

• In-depth Market Research, Planning and Validation
• Keyword Research and Targeting (Focused on B2B Search Intent)
• On-Page SEO
• Off-Page SEO
• Technical SEO Audits and Fixes
• High-Quality Content Creation (Blogs, Landing Pages, Case Studies)
• Link Building
• Local SEO for B2B Businesses
• Performance Tracking and Reporting

3. Transparent Reporting and Regular Updates: Diggiecorp is one of the digital marketing companies that provides transparent and regular reports on SEO progress and outcomes. We provide a clear explanation of key SEO metrics like organic traffic, keyword rankings, backlink profiles and conversion rates with detailed explanations. This process helps businesses understand and analyze their progress with no hidden surprises.

4. Experienced Team of SEO Experts: Search engine optimization is not only about integrating keywords with the content to rank your website. However, it’s more about understanding the algorithm of search engines like Google, Bing and others, how crawlers will rank, what users are looking for and how content creation will help with all the requirements. To meet all your requirements what you need is a team of an SEO experts. Diggiecorp has a team of highly experienced SEO experts who deeply understand and analyze your business, craft unique SEO strategies, and help you achieve your target.

Final Thought

In this blog, you have explored all the explanations of how B2B SEO can help businesses drive growth and success. If you are one of the business owners looking for organic results and want to have a constant flow of B2B leads, now you can comprehend that search engine optimization (SEO) can be the best approach.

You have also analyzed the role of an SEO company in achieving your business goals. Diggiecorp’s B2B SEO tactics, personalized approaches and innovative ideas can support you to achieve your B2B business’s objectives. We can help you improve your website’s ranking, and online visibility and help you generate revenue through sustainable traffic and quality leads.

FAQs

Q 1. Can I generate leads for my B2B business through SEO?

Ans. Yes, you can generate quality B2B leads through SEO. B2B SEO practices can help businesses achieve their business goals by improving their online visibility and website traffic, contributing to quality leads.

Q 2. What are the benefits of SEO?

Ans. SEO can benefit businesses in many ways. It can help you boost your online visibility by ranking your website at the top of the search results on the search engines, help you increase website traffic, let you target potential customers, help you generate quality leads, improve your brand’s visibility, and more. In addition, SEO is a cost-saving approach to driving sustainable and organic traffic on your online platform.

Q 3. Why does a website need to do SEO?

Ans. There are millions of websites and they are created in large numbers every second. Making your website visible to the customer is impossible without trying something additional. SEO practices help your website appear higher on search pages when users search using relevant keywords. It not only ranks your website but also helps you generate leads by targeting potential customers.

Q 4. What does a B2B SEO company do?

Ans. A B2B SEO company is a digital marketing firm specializing in B2B practices that help businesses improve their online visibility and website ranking on search engines like Google. These practices help businesses build a strong brand presence and attract qualified leads by targeting potential customers.

The post How SEO Can Help in B2B Lead Generation appeared first on Diggiecorp Blog.

As search algorithm becomes smarter, SEO strategy must also be changed. Traffic and leads can no longer be generated using the black hat SEO strategies. That said, search engine optimization strategies have gone through tremendous change in the last few years.

To keep up with changing trends, businesses must update their knowledge about SEO strategies. To help you in this journey, we present you some tips related to advanced SEO strategies, which can make your business future ready.

In this blog post, we will discuss the following:

• How does the website’s Page Speed affect ranking?
• Why Mobile optimization is important?
• How does Visual Elements Help in SEO?
• Does Repurposing content improve ranking?
• Link building strategies to improve SEO
• How Long-tail keywords affect SEO?
• How to build SEO friendly Landing page?
• Reasons Behind Broken Links
• Internal Linking for Ranking
• User Generated Content and SEO

The post 10 Advanced SEO Strategies to Improve Website Rank appeared first on Diggiecorp Blog.

Organic traffic is essential for a business as it helps in building a reputation, trust and increasing conversions. Suppose, if a merchant that sells smartphones in New York does not optimize its website for queries like ‘Where to buy smartphones in New York?’, the chances are that its website won’t appear in the search results for these particular keywords. The hundreds if not thousands of people who are interested in buying a smartphone in New York, won’t be able to find the merchant on the internet. To them, it will be invisible and will not command high trust. Its sales will also suffer. 

When the choice of keywords is accurate, one can expect to receive high organic traffic due to competitiveness and the sheer number of searches for those keywords. However, there are some keyword research mistakes that have become common due to a lack of updated knowledge about SEO. Focusing on these mistakes, we bring you some solutions below.

Mistake #1: Using Broad Match Instead Of Exact Match

Search volume is one of the most important metrics to take into account when looking for the perfect keywords. This is probably the first thing to check with keyword research tools, and it’s where the next serious mistake may occur.

Most tools offer three types of keyword matching:

• Broad match contains all your keywords in no particular order and may include other words. For example, if your targeted words are “black shoes,” broad match may include “black shoes for men,” “shoes for black suit,” and so on.
• Phrase match includes your keywords in order and may contain other words. For example, “where to buy black shoes,” and “black shoes with high heels.”
• Exact match contains only your keywords in a given order – “black shoes.”

And there is a huge difference in search traffic of all these keywords. If you do not take this into account and neglect using exact match, you’re likely to receive disappointing results.

How to avoid this mistake: When using tools to estimate search volume, avoid using broad and phrase-match figures. Always base your decisions on exact matches.

Mistake #2: Using One-word Keywords

Another mistake is selecting keywords that consist of a single word. It’s really hard to rank for one-word terms – they are too general and too competitive. Besides being highly competitive, short-tailed keywords lack context. For example, a person searching for “fans” may also be looking for a big industrial fan, a fan to ventilate their apartment or even a football fan community.

How to avoid this mistake: Try to compose your keyword list of mostly long-tail keywords, as they provide more context. Every additional word should focus more specifically on user intent – this will bring you closer to your target audience.

Mistake #3: Not Taking The Competition Into Account

Ranking for a specific keyword actually means beating your competitors. So to plan an effective keyword strategy, you need to know the competitive landscape. If you choose your target words without considering the competition, you will likely waste both time and money.

How to avoid this mistake: Type your target query in the search field and take a thorough look at the websites that are on the first results page. What are your actual chances of making your way to the first positions with that particular keyword? If your competitors are ranking too high, you should select some other keywords.

What’s also great about competitor research is that it helps you get fresh ideas and find new additions for your keyword arsenal. There will surely be some keywords that your competitor is ranking for but they are missing on your website. You can find these words with the help of the Domain vs. Domain tool by SEMrush.

Just type in your domain and the domains of up to four of your competitors. Then you will get a Venn diagram visualizing keywords that these domains share, as well as exclusive ones for each domain.

Caption: SEMrush’s Domain vs. Domain tool

This tool provides you with a list of all those keywords that are present on the competitor’s website. You can sort them by search volume, CPC or level of competition and add to your own list of keywords.

Mistake #4: Not Looking At The Current Search Results

Understanding the search intent is an important part of keyword research. As there are no tools to measure search intent, digital marketers need to be more vigilant. There are three ways they can find out what an internet user is actually searching for and the keywords that will meet that intent.

The first way is by looking at the organic search results. Google is smart and there are likely to be thousands of websites online from the same niche as yours. Meaning, if not all then the majority of them are ranking for the correct search intent. For example, if the SERP is displaying all service pages, it is less likely that the targeted keyword is suitable for a blog. 

Secondly, autosuggestions help in finding the various related keywords and phrases that you can include in your blog. Below is a brilliant example by Ahrefs that also shows what keywords you can consider while writing a general article about Donald Trump.

Lastly, the related searches mentioned below the search results indicate some other terms that users commonly search. For example, look at the image below.

How to avoid this mistake: Taking a look at the current search results can give you a better understanding of the search intent and how you should plan your keywords accordingly. It also suggests related words and phrases that you can include in your webpage.

Mistake #5: Evaluating Keyword Difficulty With Search Tools

Numerous search tools present on the internet provide a keyword difficulty score. However, that score is irrespective of individual rankings and DA of websites. It means that while the score does provide a rough idea of how difficult it will be to rank for a keyword generally, it does not apply to every single site. 

If a website is already ranking high for particular keywords, it is more likely to rank for related high-difficulty keywords fairly easily. On the other hand, even if a high domain authority website writes on an easy-to-rank keyword the first time, the chances are it is not going to do so well against those websites that have covered it before in various topics. 

How to avoid this mistake: While using search tools for keyword research, do not rely blindly on the difficulty score. To actually find how difficult it will be to rank for a particular keyword, you are required to manually audit your website.

Mistake #6: Ignoring Local Keywords

One essential thing that companies tend to overlook is the difference between global and local keywords. If you have a local or regional business, make sure that the traffic for your targeted word comes from your locale. If you only work with customers in a certain geographical location, you don’t need to target keywords that focus or are popular in some other region.

How to avoid this mistake: When doing keyword research with tools like Google’s Keyword Tool, always filter your searches by location.

Also pay attention to geographic search terms. Many searchers will add the name of their city or locale to their query, so optimized keywords will improve your chances of meeting customers.

Conclusion

To get the desired results in terms of online conversions, you will require well-researched keywords that receive tremendous organic traffic. A popular approach for achieving this goal is the keyword optimization of your website’s every page. This work can be intensive and may consume a lot of time. Pages like about us, contact us, portfolio, services, products, are the most important ones on a business website and should be prioritized. When aligned with other digital marketing strategies like social media and paid marketing, keyword optimization can bring impressive results.

The post 6 Keyword Research Mistakes That Kill Your SEO Efforts appeared first on Diggiecorp Blog.

Our team of local ranking specialists has gathered points that will help you in evolving local SEO strategy that will bring your business in the forefront of Google search results in 2015.

So, let’s get down to business, and discuss some handy SEO tips & techniques for super local search strategy:

Run a website and social audit

Before you begin experimenting with local SEO techniques, you should have a strategy. And to formulate the right strategy, you must count your strengths and discover hidden weaknesses. Conduct a local SEO audit to discover website issues related to UX, Meta details, content, URL structure, and navigation. Also check if your online business assets like social media profiles, business pages, and listings are optimized correctly or not.

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Get listed on local business directories

You must be like, ‘okay, I’ve heard that one before’. But just listing your business on lots of business directories is not part of effective local SEO strategy. The trick is to get your business listed with the most relevant local business listing sites.

Most will say ‘list your business on Google Local, Yelp, Bing Places, or Facebook for Business’. That’s fine but more critical is to list your business with business directories that have strong presence in your geographic area and industry. And that’s exactly what most businesses overlook.

Run ad campaign to support SEO efforts

Certainly, your best option here is to run a PPC campaign on Google AdWords. Other options include Bing ads, BuySellAds, and AdRoll. To generate local business mileage from Pay-per-click marketing and advertising, you need to give special attention to keywords. You can begin with targeting three keyword types – brand name, product/service, and location.

Learn how to run paid search campaigns successfully
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Leverage the power of blogging

Blogging feeds the craving that today’s internet savvy generation has for information. Opportunely, it also feeds web crawlers and improves search engine ranking. Blog regularly, remain relevant, and get visibility on search results. But plain blogging is not the best local SEO tip.

Before you begin, make up your mind for the groundwork required. For instance, market research to understand the needs of target audience, building email list, cataloging information, keyword research and paraphrasing the content in compliance with Google norms.

Make your brand more social

Your target audience is present on social media, and that makes leveraging it crucial for your local SEO plan 2015. With active presence on Facebook, Twitter, Pinterest, Google+, Instagram and other popular social media platforms, you will have more channels to engage your audience.

Social media sites have high domain authority, which eventually improves your visibility on the search results. Plus, in contrast to the traditional email marketing, social media marketing is more engaging.

Optimize Meta details smartly

As a website owner, you must have come across suggestions like ‘each and every page on your website should have unique title tags and meta descriptions’. Assuming that part to be covered, the next thing is to optimize title tags and Meta descriptions.

Here again, it comes down to appropriate keyword usage. The approach we recommend is: a) optimize the title tag for both users and search engines, and b) make the Meta description informative for users but don’t forget to add your most important keyword in it.

We accept that local SEO tips mentioned in this section are a bit technical. If terms like Meta details and schema markups make little sense to you, then, take assistance of an expert SEO firm.

Make your website responsive

Local business and mobile search go hand in hand. Considering the same, Google rolled out its algorithm for mobile search results a few weeks ago. The so-called “Mobilegeddon” update will show only mobile friendly sites on Google’s mobile searches.

So in the post-mobilegeddon era, a responsive website isn’t just an option for local businesses but an obligation. In addition to responsive design, you also need to optimize your website for mobile devices, since mobile-friendliness is also a ranking factor.

Do you want experts to make your website reach Google search positions and develop your small business into an online brand?
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The post Improve Your Search Engine Visibility with these Simple Local SEO Tips appeared first on Diggiecorp Blog.

Online ads and social media promotion are becoming favorite business generators for realtors. If you still think internet marketing is not that important for real estate firms, then, here are some more facts;

Big real estate agencies realize the business advantages of online marketing, and thus are allocating funds for it. But small & medium agencies often have a hard time figuring out how to market real estate service online for best results.

For such aspiring property firms, Diggiecorp brings expert tips that helped us improve conversion rate for our clients by at least 31%. Read on to learn how to create online marketing strategy for you real estate agency and manage social media communications effectively.

We have categorized the post in three sections for the sake of simplicity;

• Things to do before creating online marketing strategy
• Best online marketing platforms
• Content development tips

So, let’s start from the start!

Things to do before creating online marketing strategy

To create an effective real estate internet marketing strategy, you first need to take care of some basic points. Taking care of following points will not only maximize marketing returns but also drastically improve your online prospects;

Get a professional website: The first step towards internet marketing is a professional website that can be consulted by leads for additional business information. The basic rules don’t change for real estate industry. Get a professional website that clearly states your, real estate experience, area of operation and expertise. Get an idea about website design cost.

Undertake website upgrades: If you already have a real estate site, then, make sure it is ready to entertain inflow of traffic. Update “About” section and make sure all the business details are correct. Add correct business address and contact details so that your business location is automatically integrated with Google map.

Build Futuristic Mobile Apps: With an increasing number of smartphone users across the world, the importance of mobile applications in the real estate industry has skyrocketed. By adding a competitive edge to your real estate business, an interactive mobile app can help you engage and retain your customer interest effortlessly.

Create business profiles: People love to search local service providers on business listing sites like Yelp and Yellowpages. So, your real estate agency needs to be on all popular local business listing sites before starting online marketing. While at it, create a Facebook business page as well to target social media traffic.

Pro Tip: Recommended size for Facebook cover image is 851 x 315 pixels, Google+ cover photo should be 1080 x 608 pixels and Twitter: 1500 x 500 pixels.

Determine online marketing budget: While various online marketing activities are free, some require financial investment. PPC ads, retargeting, and SEO require monetary investment. So, think how much you want to spend in the digital marketing of your real estate firm. Consulting online marketing service provider about cost is a good idea.
Multiply real estate leads with PPC & SEO
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While above tips will help you creating an effective online real estate marketing strategy, you still need to think about the social media platforms best suited to your needs.

Best online marketing platforms

The list of online marketing platforms is quite long but only a handful dominates the psyche of web users. For marketing your real estate business online, you need to focus only on such sites. Below are the most critical online marketing platforms along with some ideas about using them:

Facebook: Build a SEO optimized Facebook business page for your real estate agency. Use ad manager to run effective promotional campaigns. Share images, blog posts, promotional videos, company milestones, and special events to reach wider audience.

Twitter: Use the 140-character message publishing service to connect with property buyers, industry influencers, and other home service providers. Use company specific background for profile, high resolution hero image, and an attractive profile image. Twitter also started a new highly qualified lead generation toll called Twitter Cards. Realtors can use these cards to capture leads.

Google+: This social network is extremely useful for business communication & lead generation. Being a Google product, it quickly attains ranking if optimized correctly. Google+ is also a great place to participate in community discussions. Don’t forget to create a separate company profile with quality images & relevant information.

Pinterest: The visual discovery tool helps create interest focused boards. Use Pinterest to create distinctive boards for properties on sale, rent, and inspiration. Here are some more board ideas for Pinterest marketing:

• Neighborhood amenities
• Historical architecture
• Home décor
• Local properties

Quora: The question answering site has appeared as a prominent online destination to connect with experts in a particular field. Be active on Quora and answer questions to help property buyers and investors. Because relevant questions also appear on search results, the advantage could be huge.
Discover website issues that are driving away property buyers
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YouTube and Vine: Reports suggested that real estate marketers are using camera drones to capture full view of properties to provide property searchers with exact details. Such videos can be shared on YouTube & Vimeo. Videos can also be created with property images to give a property overview to interested parties. Create an official YouTube channel to share quality short videos (Average time 2-3 minutes).

Google Glass: Wearable devices like Google Glass are the buzz of real estate industry. It allows you to provide virtual tours of properties to buyers. Glass provides two-way communication so that buyers can ask the agent to elaborate on certain features or ask questions. However, it is an expensive investment and required technical knowhow.

Blogs: People search for real estate information, investment tips and ideas online. Blogging in best way to connect with such potential buyers by sharing your knowledge. You can start an official blog on your real estate website itself or create an independent one. Share informative posts without real estate jargon to build a readership and generate genuine enquires. Get more content marketing tips.

Above social marketing platforms have the potential to attract property buyers but you need to share the right content to make that happen. Below points will help you plan & create posts that will maximize chances of lead generation.

Content development tips for real estate industry

Working in the digital marketing space for almost a decade has given Diggiecorp critical insights in planning, developing and publishing online marketing material. Our team of online marketing experts regularly deploy following points to plan content for real estate & various other industries:

Informative posts: Share informative blog posts and helpful tips to help home buyers and sellers in making better decisions. Use your own experience to share real estate tips and tricks with your audience. Use social media sites like Facebook and Twitter to share posts and run value generating campaigns.

Follow 80-20 rule: In the field of internet marketing, follow the golden rule of 80-20 while undertaking promotion. 80% of the total content being shared must provide some information or help building a relationship with the customers. The remaining 20% can be related to direct product promotion and sales pitch.

Visual content: Online marketing works best with visual content. Use top quality images that people would like to share. Invest in infographics, GIFs, collages, and videos to generate added benefits. In short, make visual content an intrinsic part of your real estate digital marketing strategy.

Also Read: What Makes Visual Content So Critical in a Digital Marketing Campaign?

Pro tip: Custom images create better brand connection and have higher brand recall.

Share real estate updates: Give property searchers a reason to stay connected with you via social profiles. Share posts about new real estate projects, market performance, statistics, and valuation tools that can help in making better real estate decision. Such ideas can work magic for your real estate internet marketing.

Run Contests: Engagement is a crucial factor of digital marketing. Make your social followers engage in direct interactions by running contests and QA sessions. Established real estate brands usually hire online marketers to manage such activities on their social profiles.
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Diversify content: Do not focus on one kind of content format. Plan, create and share content in form of a blogs, images, videos, presentations, webinars, documents and any other format that you think could help connect with your audience. Just lengthy blog posts or plain images will disappoint followers.

Third party sharing: It is always suggested to share fresh content. This reflects your understanding of your industry and helps build confidence in your offerings. However, sharing content from other users, pages, and other external websites also helps as it connects your profiles with other reputed names of the industry.

Use hashtags & important search phrases: Hashtags are a great way to target particular groups and become part of bigger conversations. Use combination of trending, branded, location specific and basic hashtags to get better response. While hashtags work effectively on Twitter, Facebook & Tumblr, use relevant search phrases in blog posts to make them appear in search results.

Time your posts: Timing is very crucial to get initial likes and shares. Track high traffic time range for individual platforms through inbuilt or third party apps. Also analyze geographical regions that you want to target for sales and track average high traffic time for them. Post your well planned content in this time duration.

Our marketing team regularly writes about real estate industry to help realtors generate more online benefits. Below are links to some of our most popular posts;

• Content marketing for real estate industry
• How realtors can fight negative online reviews

Above listed online real estate marketing tools and techniques are put into practice on daily basis by our marketing experts. However, best results are generated when they are made part of a detailed online marketing plan for real estate.

Make sure your chosen online marketing agency includes above listed points in its recommended strategy.
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The post Online Marketing for Real Estate Industry – Strategic Tips to Multiply Business Leads appeared first on Diggiecorp Blog.

Search Engine Optimization:

1. Relevant Keywords optimization of content

If you have a tight marketing budget then you cannot rely only on online advertising and offline sales team to generate all the traffic for you. You need to enable your website to generate the right kind of traffic that will stay and buy from you. For that optimizing your webpage content and architecture for the most relevant keywords is very important.  Plus all the content that you generate for brand building, knowledge sharing and marketing communication, both on-site and off-site, must also be keyword optimized. You can choose multiple tools to find the relevant keywords and search queries eg.

• Google Trends (http://www.google.com/trends/)
• Google Auto Complete Suggestions
• Terms used by people in related discussion forums
• Ubersuggest (http://ubersuggest.org/)

 2. Diverse Content Production

Invest in diverse content production and content marketing. Generate content specifically according to the people who will be buying your product/service and market it to them. Don’t just start blogging about topics that your competitors are already talking about. Find your niche and stick to it. Your customers should know exactly what you specialize in. In the year 2014, people are already exposed to too much content. To prevent your company from looking like a “me too”, produce diverse content like:

• Slideshows to target the executives and share them on platforms like Linkedin, SlideShare, Google+, etc.
• Make videos about your work culture, processes, and quality assurance procedures to connect with your audience through YouTube, Facebook, Vimeo, etc.
• Interesting graphics, creative and informative infographic designs that share valuable data, etc through Facebook, Twitter, Instagram, Flickr.  You can use free tools like Piktochart (http://piktochart.com/) and Canva (https://www.canva.com/) to design these graphics.
• Conduct Webinars with industry experts on Google Hangout to get some instant visibility.

Sharing your content on external platforms will improve your company’s overall online presence and help in building these platforms as a constant source of traffic. If your content is worth reading and sharing, it will become a recurring source of traffic for your website. Hence, your content is helping you increase targeted website traffic at an affordable cost.

Also Read: How to increase an online store’s traffic in 60 days [Case Study].

3. Try improving domain Authority

Try guest blogging on relevant, high authority domains. Such blogs rank well on search engines, have a good subscriber base, generate relevant traffic and have an established social network that you might not have. So try earning a valuable back-link by sharing your content through such blogs and divert traffic to your website’s marketing pages. It will help you improve your website’s domain authority and improve your website’s overall search engine ranking.

Ever since unethical link building has been penalized by Google, everyone is looking for guest blogs where they can share their content at low cost; hence giving rise to loosely moderated low-quality blogs. Don’t “buy” free website traffic when you can get it yourself.  Rather establish multiple FREE high authority blogs on Weebly, WordPress, Quora, LinkedIn, etc, share informative content and divert traffic to your main website. Diggiecorp’s SEO team advises online marketers to adopt this technique to avoid a future penalty.

4. Optimize for location specific searches

If you are an offline business, register your business details and website in relevant directories, classifieds and portals. Every country has its own popular classifieds and yellow pages that list businesses. There are some databases that also list similar online businesses. These act as specialized search engines and send traffic your way. Try to share multiple locations where your service are available, business details, contact information, website URL and customer reviews, etc.

You will need a dedicated team to constantly generate content, optimize it for search engines and promote it.
Hire an SEO team at affordable prices

Increase Referral Traffic:

5. Strategic business alliances

Tie up with complementary service providers to make them act as referral sources.  The travel industry has been capitalizing on this for quite some time and you can do it too. When you buy a holiday tour package it usually includes some hotel reservations. This very hotel is “recommended” by the online travel agent, because it’s basically a strategic tie-up. Similarly, you can try to explore options where you can partner with websites and establish referral programs. They can act as your affiliates and send traffic, mature leads and business your way. This will help you limit your expenditure on online marketing and sales team maintenance in exchange for a pre-decided commission.

Adaumont Farm acts as an affiliate for selected caterers (http://adaumontfarm.com/vendors.html) and helps generate traffic for their respective websites.

 6. Promote referral programs

Businesses can also promote a social referral program through their website. Here existing customers can be promised attractive discounts on their next purchase or some freebies every time they share updates about the company with their network. It can be executed by sending mails or asking their friends to join through social media platforms. These referrals tend to perform better than advertising to the masses.

Try Increasing Repeat Visits:

7.  Give Incentive for Repeat Purchase

The probability of making a sale to your existing customer is 60-70%. The probability of selling to a new visitor is 5-20% and it even costs 5 times higher.

People feel that the online marketplace is highly price sensitive but there are some people who are brand loyal because they trust very limited service providers for genuine products and timely delivery.  Diggiecorp advises marketers to maintain a proper database and find out who their loyal customers are. Reward your loyal customers and give them an incentive for repeat purchase (eg. a discount on next purchase, loyalty points which can be redeemed, etc). This can turn out to be the most inexpensive way to increase website traffic, and sales.

Betabrand (http://www.betabrand.com/modelcitizen) is doing a great job at promoting repeat purchases. They are engaging their customers by asking them to upload pictures of themselves wearing what they bought from Betabrand (+getting user generated content for FREE). In return, they are not just giving a discount but adding an element of urgency by putting a time limit of 24 hours on the offer.

8. Use retargeting effectively

Adroll (http://www.adroll.com/retargeting) – a popular retargeting solution says that approx 2% of visitors buy/ subscribe on their first visit to an online store. Effective retargeting techniques bring can help make the remaining 98% revisit your website. A repeat visitor has higher probability of buying than a new visitor, because he already knows what you have to offer.

Retargeting tracks the people who visit your site with the help of cookies and displays your retargeting ads to them as they visit other sites online. These are basically the ads that follow you around. Use efficient filters to choose who will be a part of your retargeting ad campaign to save on the expenditure.

If you do not wish to use paid ads, you can also use email marketing by sending your subscribed users details of the products that they almost bought. Just hire an expert developer to program your website for retargeting. You will also need specialized landing pages to get the maximum returns from retargeting ad or email campaigns.

9. Increase your subscribed user base

Try to increase your subscribed user base in order to increase repeat visits. The subscribed users will constantly get updates about new product launches, latest offers, your blog content, and PR activities.  When used effectively, this can turn out to be one of the most affordable ways to get repeat traffic and more customers.

It is also easier to maintain a close relationship with your subscriber base than with the audience at large. Such visitors are more probable of coming back to your website. Just make sure of the following things when you try to expand your subscriber base:

• Do not force opt-ins.
• Do not use irritating pop-ups that completely freeze the website.
• Do not force people to subscribe just because they wish to buy from you. Allow guest checkouts.
• Do not spam their mailboxes with excessive emails.

You do not just need a website but efficient marketing to generate regular traffic for your website.
View Diggiecorp’s online marketing services

Relationship building:

10. Social Media Marketing

If you want to connect with your target audience, you or your social media marketing team needs to stay active on all social platforms where they are active. This might not get you direct sales but can act as a recurring source of free traffic. Share your content and the latest updates with them. If you have limited manpower, improve your presence on only relevant social media platforms. Speak the language of the targeted platform and share only platform relevant content. People do not wish to see you sharing professional slideshows on Twitter and funny graphics on LinkedIn.

11. Initiate discussions

Take part in discussion forums and communities where your target customer segment is active. This is one of the very old, tried and tested way to increase website traffic and customer base at a fair cost. Share your valuable insights in your industry related discussions, share your content links and service page links wherever you feel is relevant and permitted. Such participation in discussions makes you more accessible and increases your company’s visibility.

Usually a lot of companies start writing promotional content in discussion forums and populating them with links, which is a big no-no. If someone finds your comment useful, they are naturally bound to tracing you back to your company website. Ask your employees to take part in discussions through their personal profiles as people prefer talking to other people rather than companies.

12. Give away something for free

Giving something free to your customers gives you instant acceptance and brings you one step closer to your customers. Companies launching a new or lesser known service/product must come out with a limited period demo or trial version to make new people try it. Something given out for free gets shared frequently through positive word of mouth, gets talking about in guest blogs and is more often shared through social media platforms. All these act as multiple sources of free traffic. You can also give out free ebooks, guides, etc. for download to your customers which carry valuable insights about your product/service/industry and can be helpful to your customers. In return you can ask for a subscription to your newsletter.

We hope that these tips will help you kickstart your online business and start generating traffic for it at almost negligible costs. If you feel that you have a great product but do not have the time and expertise to market it, it is advisable to hire professionals for the task.

What other techniques you use to generate FREE traffic for your website?

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The post Learn Targeted Traffic Hacking to Acquire More Customers at a Low Cost appeared first on Diggiecorp Blog.

In this post, we bring top qualities that your PPC campaign management agency must bring to the table. If initial discussions with PPC management agency doesn’t bring up most of the below listed points, then, you need to continue searching.

1. Experience & track record

PPC campaign management involves setting up Ad accounts, selection of keywords, creating ad groups, finalizing budget, regular campaign tweaks, and various other technicalities. Hence, going for an inexperienced PPC professional will cost you dearly. Best PPC campaign specialists have relevant experience and successfully managed PPC campaigns to flaunt. They have a streamlined process to manage a campaign. View the process used by Diggiecorp’s PPC management experts:

CLICK TO ENLARGE (opens in new tab)

In case this feature is absent in your chosen PPC campaign management experts, then, you may suffer huge advertising loss.

Discuss the approach of PPC management firm you are considering before assigning your project
Consult Diggiecorp for PPC management

2. Keywords selection knowledge

Keyword selection is one of the most critical parts of running a PPC campaign. Choosing phrases and keywords that are important for your target audience is important for the success of your PPC campaign. General keywords in any industry have tough competition during bidding. Thus, it pays to go for highly targeted and long tail keywords.

In case your PPC manager chooses the wrong set of keywords, online users will not find your landing page relevant and thus there will be fewer relevant clicks. Your PPC managers must also plan your PPC campaigns so that they can effectively support your SEO experts. You don’t want to pay for ads when you already rank well organically for them.

3. Understanding of negative keywords list

It is not possible to have exact match keywords only in your campaign. Phrase match and broad match will also make your ad appear for search queries that you do not want.

For example keyword like “presentation designers” will make your ad appear for search queries like:

• Free presentation designers
• Tools for presentation designers
• eBook guide for presentation designers

Hence, it pays to have an extensive negative keyword list to make sure your ad does not appear for irrelevant search queries like free, tools, ebook when what you are trying to advertise is a paid service.

Professional PPC managers create an extensive negative keywords list to avoid irrelevant clicks and make sure PPC expenditure doesn’t hit the fixed budget ceiling very soon.

4. Conversion tracking

PPC specialists don’t justify their campaign management fee by just getting you started on AdWords, finalizing keywords and getting you traffic. Pro PPC experts regularly track the campaign for conversion related insights. For instance, if your main focus is to make people fill up a form after looking at you are not generating enough leads, campaign managers will find out where the problem lies.

All this is done by using AdWords reports, market insights and changes in management tools. While PPC beginners fail miserably at this, top PPC management companies excel.

5. Emphasis on dedicated landing pages

If you want PPC visitors to leave without buying, then, there is nothing better than directing them to homepage for every ad. Ask any top PPC management firm and it will suggest you to build dedicated landing pages. Your landing page should furnish whatever your advertisement promises. If case it doesn’t, people will leave.

In case you don’t have dedicated landing pages, ask your design team to create some. Best PPC campaign managers help clients build landing pages and track visitor behavior through Google AdWords account.

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6. Location expertise

Some businesses use PPC to target prospective leads located in a specific geographical location. Others want customers to visit their office or business location after viewing the advertisement. All these are part of client’s business goals and require geo-targeting adjustments. Hire PPC consultants that can understand your regional goals and can make required changes in your campaign to accomplish them. They should be able to manage the keywords, ad copy, language, currency, landing page, keyword bid, etc based on the location.

7. Focus on structured campaigns

Generating benefits from AdWords or Bing Ads requires PPC campaigns that are well structured and don’t have overlapping keywords. They are setup after thorough research with certain goals and marketing objectives.  Structured campaigns give better visibility to your ads and attract relevant clicks. In case you offer multiple products, it is best to create separate ad groups for all of them. They will also administer strict settings when you are also retargeting your ads so that you do not waste your budget.

Best PPC management services promise structured campaigns that are easy to understand & manage even if you decide to hand over the admin controls to someone else.

8. Smart budget allocation

Best PPC management agencies are not the ones that accept PPC projects worth tens of thousands. They are the ones that can achieve business goals with a small PPC budget. To accomplish this, best PPC experts firstly decide the budget allocation for search product/ service that client wishes to promote based on the requirement and competition. Professional PPC managers usually give first preference to search rather than display when they have a tight budget.

Experienced PPC managers firstly gain complete understanding of client goals, PPC budget and then create a flexible allocation plan. They continue optimizing the budget allocation based on changing requirements and campaign performance.

9. Familiarity with new features

Major search engines like Google and Bing regularly upgrade their advertisement products to make them more helpful for advertisers. For instance, after recent updates, Google AdWords lets PPC campaign managers adjust the bid as per geographical location and device. This has eliminated the need of creating multiple campaigns. Similarly, there are AdWords extensions that can give teeth to your ad by integrating ratings, testimonials and other motivators.

Hire a PPC campaign management company that is updated with latest upgrades and feature additions in popular advertising platforms to get the maximum benefit from your ad investment.

10. Mobile knowhow

In case your target audience is fixated with mobile devices, searches for your business when on the move, then your hired PPC experts should be capable of targeting them. Best PPC experts have experience in running special ads for mobile devices and keep in mind psychology of mobile users while creating campaigns.

By creating special ads for mobile devices, best PPC management experts connect effectively with mobile audience. The bid is low for mobile ads; this makes them budget friendly as well. However, a mobile optimized website is one of the most basic necessities for converting mobile traffic. Get a responsive website for mobile benefits.

11. Feedback and reporting

Working behind the iron curtain is not the best quality of PPC experts. To make sure you understand the concept of PPC and contribute to the success of your campaign, join hands with a PPC management service provider who is at ease to answer your questions, requests feedback, asks for keyword updates based on changing business requirements and keeps you updated about campaign performance through weekly or bi-monthly reports.

Top PPC campaign management companies also keep a track of website Analytics to see what’s working and what’s not. Investing in PPC generates business benefits only if your campaign is managed by a team of experts that understands your business goals and can bring out the best from ad platforms like AdWords and Bing Ads.

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The post How to Choose Best PPC Management Company for Guaranteed Results? appeared first on Diggiecorp Blog.

After conducting initial market study, our team of SEO & website optimization experts accepted the herculean task and within just three months of time, our team:

• Made MyStore Google rank organically for almost all the critical keywords.
• Gave it an enviable position on social media.
• Made drastic improvements in usability and conversion funnel.
• Made changes that pushed up sales and revenues.

Below is list of steps using which we increased online store ranking by resolving SEO issues with MyStore ecommerce website and made Nigerian shoppers favor it over established online shops. Hope this ecommerce store SEO case study can help you figure out how to improve online store ranking on Google search results.

How we optimize this Ecommerce Site Using On-Page SEO

Step1: Extensive Keyword research

Keyword research is the very first and most critical step for search engine optimization. Lack of quality keyword research is one of the most common issues with ecommerce websites that don’t sell. Using company feedback, AdWords Keyword Planner, Google Auto-complete, and Google Trends, a list of phrases & keywords commonly used as search terms by normal users was created.

SEO team also did a complete Competitor analysis to find out keywords being targeted by MyStore’s competitors organically and through advertisements. Some keywords were combination of:

• Search terms related to featured products.
• Discounts and special offers.
• Seasonal search terms.
• General queries related to online shopping.

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Step 2: On Site Optimization

On page optimization is the second step. On-page optimization makes the content of online store easily readable for search engine crawlers. The focus is primarily on:
Information Architecture (URLs, tags, headings, sitemaps, content indentation, product and category pages optimization etc)

• Textual Content
• Images
• Videos
• Internal Linking
• Social Media Integration

The ecommerce store was custom designed and developed by Diggiecorp and was integrated with an SEO friendly Content Management System. The CMS helped us conveniently optimize website’s loading time, web page size, page titles, meta-tags, URLs, headings, alt tags for images, image & product description, and other various other details for targeted keywords.

Our team ensured proper categorization of featured products. If the question, ‘How to increase website ranking on Google’ is occupying your mind, then, on-page optimization could be the answer.

Step 3: Work on Website Loading Time

Our team brought down website loading time to further improve user experience and in the process managed to reduce website bounce rate as well. High website load time is one of the major issues with online shopping websites due to large number of pages. This helped the online shopping store score in one of the most important search engine ranking factors. Our design team accomplished this by reducing the size of various website components, using better development techniques to fetch data, and deploying faster servers. Working on website loading time is often forgotten by designers and SEO specialists and thus this point is missing from most SEO case studies.

You can use Pingdom, a tool to test website loading time.

Step 4: On-Site Content Optimization

We advised the category managers of MyStore to add detailed, keyword rich and user friendly product descriptions and update the content on a regular basis. Search engines prefer websites with fresh and quality content. MyStore team was warned against copying content from any other online stores as content duplication is strictly penalized by search engines. Diggiecorp recommends you to improve your online store by paying extra attention to on-site content optimization.

After all these efforts,we were able to steadily increase organic traffic for MyStore -leading Nigerian online store as you can see in the screenshot below:

Step 5: Removal of Duplicate Content

MyStore had duplicate content on some pages as some of the products being sold were very similar. Sometimes, multiple URLs were being generated automatically for the same page every time a new buyer left a review. To counter such issues with the ecommerce site, robots.txt was used. This blocked areas that created duplicate content.

Canonical tag was used to indicate web pages to be indexed and no-follow attributes were assigned to links that contained duplicate content.

Step 6: Established Multiple Sources of Traffic

On site SEO takes time to generate returns. So, from the very beginning, Diggiecorp team looked beyond website to generate multiple sources of traffic. Targeting excessive keywords through the official website and getting decent online store ranking for all is not always possible. So, we constantly invested resources towards generating regular traffic through company’s blog, guest blogging, social media marketing, etc.

All these external sources were linked to dedicated on-site landing pages for better conversion. If you want to improve your online shopping website sales, then, create as many sources of traffic as possible. If any SEO experts company or their case study claims that excellent results were achieved by just working on the official website- you need to think twice before hiring them.

Rank your ecommerce store or any other business website on Google with Diggiecorp’s digital marketing experts
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Step 7: Domain Authority Improvement

Our team of professional content writers generated quality, informative, and engaging content to share with target audience. Videos, Infographics, Slideshows and various such resources were also created to push as many resources on top 10 search results for targeted keywords. The content was optimized for keywords which affected the online store’s ranking. This helped the brand avoid cannibalization. Content was always created with publishing platform and target audience in mind. Posts were then marketed through social media sharing, participation in discussion forums and comments section. All the external links also helped in link building and improved MyStore’s domain authority.

Within 3 months, the website was appearing in top 3 organic results for important keywords like:

• Online Shopping Stores
• Best Online Shopping Stores Nigeria
• Buy Online in Nigeria
• Online Shopping Store Nigeria

Step 8: Optimization of Social Media Resources

Our SEO team strongly believes that Social Media Optimization is as important as on-site optimization. Various relevant keywords of MyStore were targeted through company’s official and unofficial social media profiles on Facebook, Twitter, Pinterest, Google+, etc. Competitive keywords were used in the profile details, posts, image titles and descriptions, various board details and pins created on Pinterest, etc. Hashtags were used to increase content visibility for both visitors and search engines.

Step 9: Conversion Funnel Optimization

MyStore was then tested for usability and visitor user experience. Loopholes in the conversion funnel were identified and corrected to reduce bounce rate. Some corrective steps were taken to increase overall visit duration of the website and they contributed hugely in improving sales for online shopping website.

Step 10: Regular Monitoring

MyStore performance was continuously monitored through Google Analytics and various other tools. Target keywords, homepage, landing pages, external sources of traffic, etc were constantly tracked for fluctuations and areas of improvement. The website’s overall traffic and individual page traffic, visit duration, bounce rate and exit rate, etc were also analyzed.

All this helped MyStore in steadily improving its search engine performance as well as presence.

Results achieved within 3 months:

MyStore is presently growing by leaps and bounds, and is quickly emerging as one of the leading ecommerce stores of Nigeria. Accomplishing the same in such a short time would have been impossible without optimization and website improvement efforts of Diggiecorp team.

Have you been lately spending your nights wondering ‘why doesn’t my online store ranking increase on Google” and how to improve Google SEO.

If yes, then, our ecommerce SEO experts can help you build constant sources of steady traffic and guide you about making small website changes. Diggiecorp can help you drastically improve your sales prospects just like you read in this online ecommerce store’s SEO case study. Request a free consultation session to get your free online store improvement tips.

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The post How to Improve Ecommerce Website Ranking on Google? [SEO Case Study] appeared first on Diggiecorp Blog.

Be it Facebook, Google+, Twitter, You Tube or LinkedIn, medical practitioners are increasingly promoting their services online. This post guides healthcare professionals to make the most out of available social media platforms. Below are the top social media strategies for healthcare industry:

1. Study Target Audience to Plan the Right Media Mix

Each social media platform has a unique user base. The demographics and interests of people on Twitter and Facebook are different from that on LinkedIn. So, to avail maximum benefit, plan unique campaigns for different social media platforms instead of going with one for all social media platforms.
Social Media Marketing is now a full time job. Hire a team of experts with a creative yet analytical approach.
Consult Diggiecorp’s marketing experts

2. Handle Patient Queries

Use social media to answer patient’s concerns and complaints. Complaints can be handled through online communities and discussion forums on Facebook.

Apollo hospital in their campaign “Just Ask” engaged visitors by asking their team of doctors to answer queries related to specific ailments through the comments section on Facebook.

3. Provide Health Information

Provide doctor tips, heath quotes, and share details about live medical procedures through social media. This can be done through images, YouTube videos, infographics shared on Pinterest, Facebook, and Flickr.

Share blog posts on social media platforms like Google+, LinkedIn, and Facebook. Answering health related queries through platforms like Quora and Yahoo! Answers connects you to an active community and also improves search engine ranking. Google+ can help you easily create online communities where specialized doctors and patients can interact through Hangout Sessions (webinars and chats).

The Raritan Bay Medical Center, New Jersey, performed a knee surgery. The details related to the surgery were posted on Twitter and its live video was posted on You tube. The activity was aimed at educating the medical students about the minute details related to surgery.

4. Start Trends & Create Branded Social Media Campaigns

Healthcare brands can use social media channels to engage visitors through online contest. #Hashtag campaigns and quizzes on common health topics give followers a better perspective and valuable information. Include your brand name innovatively in hashtag to create brand awareness (eg. #Ask[BrandName], #[BrandName]Educates). The use of hashtags is no more restricted to Twitter; Facebook and Instagram have also been using them for quite some time now.

#MonsoonMantra, a Fortis initiative for Twitter and Facebook gave away to a lot of amazing health tips for monsoons. Such campaigns, along with Organ Donation updates and self-promotion, have enabled Fortis to get more than 2.6K followers on Twitter.

If you feel that you do not have the brand recognition to create a new trend, then you can start tweeting on latest trending topics.  Try to compliment your tweets with supporting images. @MaxBupa, a health insurance company, did this when #WorldCancerDay was trending on Twitter.

Also Read: How to Increase Sales Of A Business Using Social Media Marketing?

Want to start campaigns and contests on Social media to engage more people online?
Hire us to Plan and Execute

5. Brand Building and Reputation Management

SMM plays a very important role in online reputation management. Social media can be used in spreading positive word of mouth through patient testimonials and gathering new customer reviews, suggestions and feedback. Hospitals, medical practitioners, and medical insurance companies can share customer reviews through social media as well.

CSR activities, offline customer engagement and awareness campaigns can be promoted online. If your business has local reach, you can include some famous regional personalities and promote a cause or campaign with them. This will help increase brand visibility both offline and online. Here is how you can promote an offline campaign through social media:

6. Create Relationships and Build Patient Loyalty

Social media marketing is not just about generating new leads. It also helps in maintaining relationship with existing employees and building patient loyalty. Your happy customers will talk about you and expand your customer base.

Asian Hearts Institute (AHI), a cardiac care centre in India launched a campaign Fit2Run which highlighted the perfectly normal condition a cardiac patient develops after being treated at the Asian Hearts Institute. There were updates from runners on their page along with personal quotes from them which gave an emotional angle to the entire campaign.

7. Establish Online Communication Protocols

Every company should have a well-thought out policy for all online communication. Employees must be educated and incentivized to use social media with due care and diligence. They should be strictly warned about breach of ethics and privacy concerns of customers on social media. The content shared as health tips and medical information should be thoroughly verified by experts before publishing.

There should be a system in place to answer patient queries and grievances online. Always monitor what your competitors say about you online and respond professionally.

8. SEO Through Social Media

When people search for doctors and hospitals online, they are likely to find their business profiles on online directories and social profiles on Facebook & Google + in search results. When people search health related queries, then, results on YouTube, Quora, Yahoo! Answers, etc appear higher in search results.

If you want your company’s content to appear organically for non-branded searches, then your profile details and shared content should be search engine optimized. Include much searched phrases (like names of diseases, symptoms, remedies, etc) in profile names, profile owner’s description and shared content. Always provide a link to your website from these accounts to get direct traffic.

People are already hooked with social media platforms and thus there couldn’t be better place on web to interact with them. Sharing capabilities of social media adds more mileage to well planned campaigns. So, use social media smartly to connect with patients and get rewarded with loyalty. Share your social media questions in the comments section for quick answers.
In case you have specific online marketing queries, share them with our team.
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The post 8 Effective Strategies for Social Media Marketing in Health Industry appeared first on Diggiecorp Blog.